What the bloody heck is TOMS?

TOMS is a movement that was set up by traveler Blake Mycoskie back in 2006 after befriending children in Argentina and noticed they didn't own any shoes to protect their feet. So, wanting to help he set up TOMS, a cause that would match every pair of shoes someone purchased with a new pair of shoes then given to a child in need. That's their mission, and is all about 'people making every day choices that improve the lives of children'. The cause is called One for One. He returned to Argentina later in 2006 with a group of others with 10 000 pairs of new shoes - all made possible by the charity. (link)

So who's Tom?

There is no Tom behind the TOMS movement, it's an abbreviation for 'Shoes for a Better Tomorrow', but they couldn't fit that on the back of a shoe. (link)