One Day Without Shoes

One Day Without Shoes is an official campaign set up by TOMS, where they want everyone in the world to go barefoot for one day, both to experience what it is like for the children in developing countries go through every day, as well as to create curiosity amongst people that are unaware and to then share the TOMS story with them.
On the official website for the One Day Without Shoes campaign (link), they have a FAQ section which explains a lot more as to why they think people should get involved:
"Arjun: Why would a shoe company sponsor an event to not wear shoes...Why would a company GIVE away a pair of shoes for every pair they sold? Sure, it might sound crazy at first but One Day Without Shoes expresses everything we stand for: educating consumers about the impact a pair of shoes can have on a child's life and empowering them with simple actions that address the need for shoes.
Tiffany: Sorry, I work...and I'm not walking around a hospital barefoot! ;)There are tons of creative ways to participate in One Day Without Shoes. Walk for an hour barefoot after work, plan a barefoot evening event or breakfast with friends, participate simply by sharing the message with friends who are able to go with no shoes. The possibilities are endless, and people are getting creative- check out our event section for more ideas.
Anna: What happens if you have to put shoes on, what happens then??Well, nothing. But do you know what happens when you take your shoes off? People will ask why and you can tell them about the daily hardships children around the world face with out shoes.
Lance: If Podoconiosis is 100% preventable by wearing shoes, why would I not wear shoes?That's right- Podo is preventable with shoes. But the truth is, most people are not aware of this fact and the impact of a pair of shoes has on a person's life. Those who walk in volcanic soil day after day are susceptible to this devastating disease, but walking one day without shoes around your neighbourhood doesn't really put you at risk. Rather, it empowers you to educate those around you who have no clue why you're walkin' around town barefoot."

On the official website for One Day Without Shoes, there is a link where you can click to download an Event Toolkit that you can then use on the day of the event to help you to raise more awareness about the day and the cause. It has all sorts of different suggestions that you can do, here are some that are in the kit:

Office HQ

The people who work at Office HQ participated in the One Day Without Shoes (link), and everyone in the office went barefoot on the day. They said:

"It might be cold, it'll probably be uncomfortable, and their feet will certainly get dirty, but by doing so they'll help raise awareness of the impact a simple pair of shoes can bring to a child's life."

On their blog post they have a pretty good explanation of the campaign which I think sums it up quite nicely:

"One Day Without Shoes is an annual event hosted by TOMS Shoes in which students, friends, parents, strangers, and co-workers host or participate in events without shoes. Some go without shoes for an hour, some for the whole day, but all become part of a greater movement toward change. Your involvement will captivate and educate communities, and impact the lives of children around the world. Did you know most children in developing countries grow up barefoot? Did you know some children walk without shoes for miles each day, and they can often not attend school without proper footwear? In Ethiopia, approximately 1 million people are suffering from a debilitating disease called podoconiosis, which is 100% preventable with basic hygene and shoes. If you could change the lives of children with a simple gesture, would you do for one day what millions do everyday?"