Sunday 14 August 2011

Toms Shoes

At least this is making a start... lol.

Founded in 2006 by American traveller Blake Mycoskie after befriending children in Argentina. - http://omahanightlife.com/articles/all_about_toms


There is no guy named Tom behind the project, the name is an abbreviation for 'Shoes for a Better Tomorrow'.

Q&A with Blake talking about the Toms experience, and plans for the future - http://www.ottawasun.com/2011/08/04/qa-with-toms-shoes-founder-blake-mycoskie




Thousands of pictures of people wearing Toms - http://www.toms.com/how-we-wear-them/


Good marketing - bad aid? Guys opinion of Toms to be 'not brill' and made a counter-campaign against their A day without shoes campaign. Also lists a few other charities that do a similar thing as Toms, such as Bobs. - http://goodintents.org/in-kind-donations/toms-shoes

'Give a man a fish, you have fed him for a day. Teach a man to fish, you have fed him for a lifetime'. Same sort of thing with Toms? Is it really solving long term - from what I read on their site yes as they don't just give once and go, but this site has some interesting points to raise about how they could maybe do 'more'. - http://marshallbirkey.com/economic-development/aidwars-toms-shoes-vs-dignity/

Comments saying how the streets are dirty and have sensitive feet so they are not going to take part with the One Day without Shoes campaign - isn't that the whole point of it? So that you get to understand how they have no choice in wearing no shoes on disgusting streets etc? Pfft. - http://www.sodahead.com/living/toms-one-day-without-shoes-campaign-will-you-take-off-your-footwear-today/question-1651769/


Monday 1 August 2011

Opinion

Different opinions that come to mind for me to research for this brief include:

  • Facebook is a waste of time
  • Toms shoes is a good cause
  • Memories are treasures
  • Funniest thing ever
  • Daytime telly is poo


The concept I have decided to use is Toms Shoes is a good cause. I will tag these posts as both 'opinion' and 'toms shoes'.

Activity

Place

Different places that come to mind for me to research for this brief include:

  • Home
  • Barnsley
  • City
  • Countryside
  • Ireland
  • Pits
  • Moon
  • Leeds
  • Space
  • Bed

Concept

Different concepts that come to mind for me to research for this brief include:

  • Magazines
  • Love
  • Charities
  • Education
  • Liberty
  • Fitness
  • Winter